Our Story
At Prime Edge Realty, we started with one goal: to make real estate transactions smooth, smart, and successful for every client. Over the years, we've guided professionals, families, and investors in finding the right property at the right value—whether in the heart of BGC, the energy of Makati, the calm of Alabang, or within and outside Metro Manila.
We’re proud of the relationships we’ve built and the results we've delivered, from securing great deals to achieving record prices for our clients. What matters most to us is trust—and we work hard to earn it every step of the way.
Meet Our Team
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Atty. Bonifacio D. Chavez Jr., CPA
Real Estate Broker |
CPA-Lawyer
Atty. Bonifacio D. Chavez Jr. is a licensed real estate broker and CPA-lawyer specializing in property transactions, legal due diligence, real estate taxation, and investment advisory. With expertise in both law and finance, he provides clients with strategic, compliant, and value-driven real estate solutions.
Combining legal precision with financial insight, Atty. Bon is committed to guiding clients through every stage of their real estate journey from acquisition and documentation to tax planning and portfolio growth ensuring peace of mind and long-term value.
Herbert Coloma
Real Estate Broker |
Property Manager
An accomplished Facilities and Real Estate Professional with over two decades of experience leading network expansion, facilities operations, and administrative services across multiple sectors, including banking, software automotive, and religious institutions. Recognized for strategic project execution, policy development, and managing end-to-end operations in leasing, maintenance, logistics, security, and vendor relations.
Louella Ciacho
Real Estate Broker
She has led significant deals with her expertise in real estate leasing, property strategy and asset positioning. With over 9 years of experience in the real estate industry, Louella brings hands-on knowledge across various asset classes, from commercial spaces and residential units to warehouse and Rawland. Her work spans the full real estate lifecycle: site selection, market analysis, pricing strategy, tenant sourcing, lease negotiations, and occupancy delivery. Whether it's leasing out retail malls, managing redevelopments, or advising on expansion rollouts, Louella's approach is data-driven, client-focused, and results oriented.
Ryan Albert Magsombol
Real Estate Appraiser |
Real Estate Broker
A seasoned Real Estate Appraiser and Licensed Broker with over 10 years of comprehensive experience in property valuation, real estate sales, and market analysis. Proven expertise in assessing residential, commercial, and agricultural properties with accuracy and adherence to industry standards and government regulations. Skilled in preparing detailed appraisal reports, conducting comparative market analyses, and providing clients with strategic insights for property acquisition, investment, and development. Known for strong negotiation skills, ethical practices, and a deep understanding of local market trends. Committed to delivering reliable property valuations and seamless real estate transactions that support sound decision-making for individuals, investors, and institutions.
Rona Soriano
Real Estate Broker
With over 20 years of experience in commercial real estate back-office operations and more than 15 years in delivering residential and commercial property solutions, Rona brings both expertise and dedication to every client interaction. Known for her hands-on approach and genuine care, she builds lasting relationships and ensures seamless service from consultation to closing.
Your trusted real estate broker—with a heart.
Our Mission & Vision
MISSION
At Prime Edge Realty, we are dedicated to redefining the luxury real estate experience. We provide bespoke, client-centric services that consistently exceed the discerning expectations of our clientele. Our commitment is to cultivate a seamless and effortless journey for every client, ensuring their real estate aspirations are not just met, but demonstrably surpassed.
We are founded on principles of unwavering transparency, absolute integrity, and unparalleled excellence. Through these tenets, we forge enduring relationships built on profound trust and exceptional service. Our ultimate aim is to deliver a distinctive real estate experience, meticulously tailored to the unique needs and refined aspirations of affluent professionals seeking premier investment opportunities or exquisite retirement residences within Bonifacio Global City, across Metro Manila, and beyond.
VISION
To be the leading real estate partner of choice for professionals and investors seeking premium properties in BGC, Metro Manila, and key lifestyle destinations across the Philippines. We envision a future where every client feels confident, informed, and fully supported—achieving not just successful transactions, but real estate decisions that elevate their quality of life and long-term financial growth.
